In this blog post, I’ll be talking about how to attract potential clients & customers organically.
I’ll be talking about a great organic strategy, that has so many different possibilities; and that’s leveraging collaborations for your brand.
When you’re looking to use organic marketing strategies, it’s critical that you and your brand “get visible”. The more eyes on you and your offers is of course what is going to increase your chances of making sales.
When you leverage collaborations, you’re basically doubling or compounding the views on your content or your offer…you’re presenting it not only to your audience, but also to your collaborator’s audience.
So you’re essentially “cross-polinating” each others’ audiences.
This works well not just with spreading your content and growing your brand awareness, but also to grow your Facebook/IG and other social media too.
Some ideas for collaboration:
- Interviews w/other Facebook group owners
- Podcast interviews
- Guest blogging, for bloggers who have a large audience
- Facebook group/IG takeovers
- YouTube interviews
- Joint giveaways (great way to increase the prize and make it more appealing, to attract even more participants)
Another great strategy is to find other businesses that offer products or services that complement your own products or services, and create a referral arrangement with them.
For example, if you own a cleaning business, you can contact some local real estate agents, or moving companies to see if you can work out a referral system for each other.
Another example, if you own an event coordinating business, you could collaborate with different vendors that you might typically use, such as florists, décor companies, catering companies, and other similar businesses.
These are just *some* collaboration strategies, but there are so many more opportunities. You just need to think outside the box a little bit.
Just grab a pen and paper, and write down all the types of businesses you can think of that might be a great complement to what *you* are selling.
Then search Facebook/Instagram/TikTok for some local business owners who own those types of businesses, and reach out to introduce yourself and your business, and brainstorm opportunities.
Subscribe to our blog to get notified of new posts, as I’ll soon be sharing even more organic strategies you can use in your business to attract more customers and clients for free.